What is a micro site, and how can it help with online marketing?
A micro site is a website developed to target one particular product, service or sales campaign. It’s used to communicate a specific product carried by a company, be it an upcoming exhibition or trade show, an event - such as an initial public offering, or a time-based push by a sales force for a particular business or product offering. Micro sites help create buzz, excitement and emphasis as well as helping to break away from the clutter, so that a business can stand out from the crowd.
Many established e-commerce companies produce dedicated micro sites for each of their product lines in order to associate each one individually with a highly specific visual style. Product-targeted microsites also provide visitors with accurate and relevant information in a compact and fast manner, hence reducing prospect attrition rates, thus increasing sales.
Are you planning a marketing campaign or the launch of a new product? If so, you’re probably planning a corresponding web site. You could create a standard website complete with multiple pages and navigation. But have you considered the unique benefits a micro site can provide for these campaigns?
Quality micro site design is less complex than a traditional website and generally consist of only a couple of pages. Some of the benefits of microsite development include:
Since micro sites are generally only one or a couple of pages, extra features such as complex navigation are not necessary. By removing extras from the micros site you reduce the risk of distracting visitors.
Highlights Next Steps
The ultimate goal is to entice the visitor to perform an action; whether it is to buy a product, sign up for a mailing list, or provide personal information. The simplified nature of micro sites makes it easier to highlight this next step, and motivate the visitor into taking the desired action.
Greater Flexibility in Design
The independent nature of microsites also allows for design independence. Branding elements such as font, layout and graphics do not have to match an existing website and can be customised for business or campaign specific needs.
Less Cost to Design
It should be no surprise that when the overall size and feature set of a website is reduced; the overall cost is as well. With a lower investment of time, money and effort it is easier to justify specialised micro sites for each campaign.
At Newpath WEB we have the experience and know-how to deliver results-driven micro sites. Our team of savvy web specialists produce micro site design solutions that concentrate the viewers’ attention on campaign particulars so that the audience does not get distracted or confused.
Contact us today to see what a high quality microsite design can do for your business
Do you need new landing pages for your banner or pay per click campaigns, or for a new product launch? Newpath WEB create landing pages that increase conversion rates.
Use Landing Pages for
Have you invested in banner ads or other traffic generating strategies? If so, where are you directing this traffic? In most instances, your landing page will be the only opportunity to convert potential customers. Do you simply direct visitors to your home page and hope for the best or have you created a customised web page aimed at engaging potential customers? If you wish to capitalise on your marketing investment, you must also invest in landing page design.
Does a visitor know what to do next? Landing pages should be concise and present the viewer with clearly defined next steps. You must carefully consider what actions you are hoping the visitor will make. Do you want them to sign up for a newsletter, provide personal information, tell others about your product, or make a purchase? Once you’ve decided on these actions, your landing page should focus solely on enticing visitors to complete them.
Is the experience consistent? Your landing page should resemble the initiating advertisement in both content and design. If not, a visitor may think they have mistakenly accessed the wrong page. A consistent message helps drive home your point and adds professionalism as well.
Are you making the most of your space? Most visitors who access your landing page from a banner ad will not stay long. It is critical to be both direct and engaging. You may be tempted to provide detailed information on your landing page but keep in mind that most visitors will not scroll beyond the first page. As addressed above, the next steps should be priority. If you wish to share additional information, try to organize it in bullet points, making it easy to scan the information.
What works best can vary greatly based on a variety of factors such as target market and the nature of your business. Monitoring the effectiveness of your landing page is critical to the overall success of your marketing campaign. As you understand what is working and what isn’t, you can refine your page and ensure the largest ROI for your marketing investment.
An ineffective or poorly designed landing page can ruin a great sales campaign or ruin pay per click conversion rates. Don’t risk it, let the online marketing specialists at Newpath WEB work with you to design and develop custom landing pages optimised for your campaigns specific needs.
At Newpath WEB we can create landing pages that are tailored to your campaign or to a specific product or service. A team of more than 40 designers build each page from the ground up, using unique images and calls to action while harnessing proven marketing techniques to help increase your sales.
At Newpath WEB our teams also design landing pages to work with pay per click (PPC) campaigns.To ensure maximum relevancy, each landing page is carefully constructed to compliment the keywords designated in the pay per click campaign.
Newpath WEB help improve conversion rates and increase return on investment for PPC and website advertising, thus making every campaign a huge success.
Newpath WEB also offers landing page enhancement projects using mouse tracking and multivariate testing technology and methodologies.
Why use Newpath WEB for Landing Page Design?
A Newpath WEB Landing Page Design specialist is available to speak with you today. Contact us to discuss your landing page and online marketing solution needs.