user image

Dean Gerst December 14th, 2020

Since the inception of Kentico CMS back in 2004, it has evolved into one of the fastest growing tech companies in the world. So, why exactly is this fully comprehensive solution ideal for your next web project?

With years of experience as a leading Australian web development and search engine optimisation agency, Newpath Web understands just how crucial it is to have a versatile and comprehensive CMS (Content Management System). As an all-in-one web system, Kentico CMS has become an essential component to building feature-rich eCommerce stores, intranets, websites and more.

If you’re searching for a new CMS to build, revamp or enhance your current website or project, here are a few main reasons why you should be turning to Kentico CMS:

One of the best marketing automation tools

Kentico CMS allows you to create automated and manual condition-based triggers to help mould and shape the customer journey of your visitors. This is perfect for giving marketers a range of new possibilities to connect with their target audience.

For example, a visitor might have viewed a few videos on how to customise web widgets for their website. Due to the interest shown, the system will flag the visitor as a warm lead. If the visitor has already consented to receiving marketing information, then the system will send out a time-sensitive and tailored email offer, leading them to the purchasing stage of the customer journey.

Through automating, optimising and analysing marketing campaigns, Kentico CMS allows you to categorise all visitors into intelligent sales funnels according to warm leads or prospects.

Robust lead scoring capabilities

With the built-in contact scoring feature, Kentico CMS can dramatically increase the relevance of more business opportunities and warmer leads. This allows your marketing department to manage all of the lead scoring without needing to talk to third parties.

This is because Kentico CMS creates a persona of each visitor throughout their customer journey. This includes onsite engagements such as newsletter subscriptions, form submissions, page visits, purchases and more.

By setting up custom alerts whenever scoring thresholds are surpassed or met, your marketing team will stay on top of leads and be able to integrate them directly into the CRM (Customer Relationship Management) system.

Built-in A/B testing for UX research

Because Kentico CMS already has A/B testing functionality for UX (User Experience) research already built-in, there isn’t any need for your developers to have to deploy extra code using other platforms. The result is a much quicker and cleaner route to live testing.

The incredible built-in A/B testing feature allows you to:

As marketers can create tailored variants, monitor, report and manage directly from the system, Kentico CMS makes testing pages quick and painless.

Effective and comprehensive email marketing

Kentico CMS lets you create, manage and send marketing emails to your customers that are impactful and engaging. Through automated newsletters and campaigns, it allows you to have a direct line to the inbox of your customers.

It allows your marketing team to:

Kentico CMS allows your marketing team to target and retarget all marketing emails according to their previous impact during the email campaign. It also allows marketers to send different emails out to groups of recipients on predefined templates that are in-line with your branding.

By offering a tailored experience to users, fully integrated onsite personalisation and much more, Kentico CMS is an incredibly flexible and powerful marketing platform and content management system.

At Newpath Web, apart from being a leading web design and search engine optimisation agency in Australia, we also possess an experienced team of expert Kentico CMS experts. They will work closely with you to ensure that your business is getting the most out of your content management system.

Call us today on 1300 761 806 to find out how we can assist you or explore through our website to find out all the information you need about our entire range of digital services.

Our latest posts

imageBridget Black - SEO - 07.10.21

SEO Changes in 2021

Read More