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Nathan Sinnott June 13th, 2022

Business processes have evolved significantly over the years. Today, you can automate processes and reach customers more quickly over the online space. At the same time, however, consumer demands have also evolved through time. Now that they can find countless brands online, they can easily switch out if they are unsatisfied with their experience.

With this, it is more important than ever to tailor your marketing efforts to your audience—and one of the best ways you can do this is through personalised content. According to research from McKinsey, 71% of consumers now expect companies to provide personalised interactions, and 76% get frustrated when they do not get this.

Fortunately, Kentico provides the perfect tool to help you with your content personalisation efforts—Kentico Xperience. This all-in-one platform has everything you need to build your consumer personas and create tailored content to match their buying behaviours. Get to know more about its key features and benefits below to use it for your marketing strategy.

Overview of Kentico Xperience

Kentico Xperience is a unified digital experience platform containing all the tools you need to deliver engaging and seamless experiences to your customers. It has a user-friendly interface, so you can quickly create new web pages, publish targeted content, and implement email marketing campaigns—even without technical knowledge of web design and development.

Key Features

Kentico Xperience provides end-to-end support for your digital needs. For more information on what you can do with the platform, here is a summary of its key features: 

Building Personas in Kentico for Content Personalisation

As you can see, Kentico Xperience brings together all the features you need to elevate your digital experiences for users. However, if you are trying to improve your content marketing strategy, you can leverage the Personas tool to send personalised content to your audience.

With this, you can build customer personas included in your target audience. So any time a user visits your site, the Kentico platform will assign them to the appropriate persona based on their profile and browsing behaviour. Users will then receive tailored content designed for their persona, whether on websites, emails, or other channels.

Overall, the Personas application allows you to segment your visitor base conveniently and personalise the content you display for them.

How to Create and Use Personas

To set up your personas in Kentico Xperience, here are the steps you can follow:

Benefits of Using Kentico Xperience for Digital Marketing

More than ever, creating a seamless digital experience for users is critical to standing out from the competition and building brand loyalty. However, building a robust digital marketing strategy can be overwhelming, from creating a website to generating leads to monitoring results.

As such, Kentico Xperience’s all-in-one platform could be a great solution to help you out. In addition, it provides a range of benefits, including the following.

As you grow your business and bring in more customers, your site will need more bandwidth to accommodate the extra traffic. With the platform, you can scale your efforts quickly and maintain a smooth digital experience with its advanced technologies.

When collecting and analysing large volumes of customer data, you need to take caution to make sure that you comply with data privacy laws. Kentico Xperience’s customer data platform is designed to comply with GDPR, CCPA, and other relevant regulations, making it easy to stay on top of these rules.

As emphasized in its many vital features, personalisation is one of the most significant benefits of using Kentico Xperience. Aside from delivering personalised content to different visitor personas, you can also tailor your marketing campaigns and provide relevant product recommendations to customers.

Kentico offers advanced marketing automation capabilities to help you automate workflows to boost customer engagement and marketing performance. For example, you can automate these processes if you need to re-engage inactive contacts or remind customers about their repurchases.

Regardless of your marketing goals, Kentico Xperience can help you deliver smooth and personalised experiences for your customers. With its extensive range of features, you no longer have to use other tools to support your digital marketing efforts. Whether you need to build pages, implement campaigns, localize content, or automate workflows, you can do all these in one platform.

The team at Newpath has extensive expertise with Kentico, all delivered via certified Kentico professionals with a wealth of project knowledge and experience.

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