2018 was an exciting year for Newpath Web, expanding our local Australian presence and bolstering our footprint in the UK, and now the acquisition of Vivo Marketing as a key chapter in our evolution.
In a move that expands our capability, Newpath Web has acquired Vivo Marketing to strengthen our position as one of Australia’s most capable truly full service digital agencies.
Nathan Sinnott, Newpath Web CEO, explains, “We wanted to add genuine strategic and tactical marketing skills to our business and looked for a company with shared values, culture and vision. Having made that decision, it was pretty straightforward and we reached out to Vivo Marketing. This is a great fit for both agencies, enabling us to provide a market-leading national service offering. Newpath Web brings more than 10 years of specialist web and software development, mobile app development and online marketing IP to the table. Vivo Marketing brings class leading marketing expertise, growth hacking skills, sought after CMO level strategic leadership in marketing and business growth, and a fantastic reputation. The 8-strong Vivo Marketing team, led by founder Laura Craig, have built an impressive business with quality clients and we are excited about our newly combined capability”.
Vivo Marketing has achieved fantastic appeal and respect from well known brands over the past 3 years, earning awards that act as a reminder of its CMO level marketing expertise and pedigree.
The announcement is the latest in a movement of global growth for Newpath Web who in the past 48 months have added more than 75 new employees through internal expansion, and new office openings in the UK and India.
Laura Craig says of the strategy behind the acquisition: “I can’t think of a better way to strengthen our new positioning as a world-class marketing strategy and execution agency. The talent, capability and class Newpath Web possess will immediately further our mission to define, create and deliver the future of our clients’ brands and drive significant growth and market share for them.”
Laura continued: “Newpath Web’s commitment to meaningful, strategic innovation and absolute focus on quality delivery are just some of the characteristics that differentiate them from the rest of the market, and we can’t wait to learn and contribute as part of this exciting team”.