Websites have evolved considerably over the years. 25 years ago, most audiences would have been impressed by a static, colourless page with a few external links. These days, that kind of lacklustre approach essentially spells death to your online presence and potentially your business. There are few realms more competitive than the digital world, and it takes considerable time, effort, and resources to stand out.
Today’s websites are both efficient and visually appealing. They are easy to navigate, protect consumer data, and leave users feeling satisfied. What’s more, as tablet devices and mobile phones increase in popularity, web designers and developers have had to shift their focus to creating responsive sites that are accessible on all devices. You simply can’t afford to lock yourself out of any one market, particularly if your competitors are targeting all of them.
Web design and development in Melbourne has never been more important for local businesses. Here at Newpath, we understand that investing in these types of services is a balancing act between ensuring your website reflects your business in a positive light and not completely blowing your budget. We strive to provide outstanding results for any sized business, enabling all to benefit from quality web design and web development services.
Web development
A website that takes more than a second or two to load doesn’t cut it for most users. Speed is what all customers are after these days and should be two of your top development priorities.
At the same time, efficiency should not be prioritised at the cost of security. Clients need to know that any data they exchange on your website is going to be kept safe, particularly if it’s of a financial nature.
A professional web development services team will offer you support at every stage of the web development process, from pre-analysis to on-going maintenance. You can’t put a price on this kind of experience and expertise.
Web design
You might not be able to judge a book by its cover, but you can certainly judge a website. Consumers tend to make very quick decisions about whether or not to do business with a company based solely on the quality of their website. ‘Quality’ in this very basic sense usually refers to visual branding, use of graphics and animations, and how intuitive the site is.
Excellent web design feels seamless, but it actually takes considerable effort and knowledge to achieve this. Best leave this type of work to the professionals at Newpath!
SEO
SEO is one of the most powerful ways of improving your online presence. As is the case with web design and development, it’s also quite technical. Don’t trust any SEO services team that promises results in a few weeks — expect to spend a number of months laying the groundwork before SEO results really start to show.
Newpath Web’s team of experienced digital marketing specialists have run SEO campaigns for small businesses, multinational corporations and everyone in between. We speak Google’s language and know exactly what it takes to create a website that appeals to everyone.
Use SEO services to make sure your website is not only generating more web traffic but the right kind of web traffic.
Whatever your digital aspirations, Newpath has the skills and expertise to make it happen. Contact our friendly team today to learn more about our web development services and the many benefits that investing in quality design and development can bring.
