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Partha November 14th, 2019

These days, a business needs to have a mobile app in order to keep up with their competitors and further establish their digital presence. The vast majority of users access the internet from devices such as tablets and mobile phones, as opposed to traditional desktop computers. Without a mobile app, you are missing out on a large percentage of potential customers.

However, it’s not enough to simply have an app. You need to make sure that your app stands out from the crowd and sends the message that your business is modern, trustworthy, and offers high quality service. When businesses require professional mobile app development in Melbourne, they turn to the experts at Newpath Web.

Our team has built successful apps for businesses across all industries. We know what it takes to succeed in the extremely competitive iOS or Android app development industries and have proven time and time again that we understand what makes an effective app.

So, why turn to us at Newpath Web?

We never stop software testing. With constant testing, we can detect issues such as unexpected glitches, software crashes, or bugs, which can arise before your mobile app officially launches. Our team of experienced mobile app developers will continuously run thorough and rigorous tests on your mobile app to ensure any hidden issues are uncovered before going live.

But even if your mobile app is free from bugs and software issues, it still doesn’t guarantee it will provide the best user experience for your customers. Along with creating a great UX, your app requires an attractive and easy to navigate UI (User Interface). This includes ensuring that the mobile app is designed with aesthetically pleasing colour schemes, clean layouts, doesn’t rely on text-heavy content, has interactive menus with micro-animations, attention-grabbing imagery, and more.

If you are not up-to-date with the latest mobile app design trends then your mobile app simply won’t be relevant. And in today’s world, that can have disastrous consequences for your business. It is estimated that your app has only a few short seconds to grab the interest of a user before they leave and take their business elsewhere. Those seconds are crucial in establishing a positive user experience.

To make sure that your mobile app is engaging and relevant to your target audience, our mobile app developers can implement trends such as chatbots and blockchain technology. Aside from providing a great user experience, harnessing these types of modern tech can signal to users that your business is at the forefront of innovation, always looking for ways to expand and improve.

Before getting to work on your mobile app, our app developers will first gain an understanding of who your target audience is. If they are in an older age bracket, will they be tech-savvy or require a more simplified mobile app? Is iOS app development a better option or are they mostly using Android devices? The answers to these questions will determine how to proceed in the mobile app design process. Non-tech savvy users, for example, will require a user interface that is easy and simple to navigate, whereas tech-savvy users will expect a mobile app that is highly advanced.

With millions of apps available on both the App Store and Google Play store, standing out online is difficult. By observing your competitors, our mobile app developers can uncover useful information that will help inform the design and development process and ensure you are your industry’s service provider of choice.

To have a professional and effective mobile app that reflects the uniqueness of your brand, contact Newpath Web to discuss mobile app development in Melbourne. Browse our website to learn more about successful past projects and the full range of services we offer.

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