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Bridget Black November 24th, 2021

Just as there are many positive decisions you can make when designing and developing a website, there are equally a number of mistakes you can make that will significantly affect customer engagement and sales.

Think of your website as a physical business location. If a customer turns up to your address and initially can’t find your business, eventually opens the door only to find that there’s no one to greet them, and then have to spend their precious time waiting for someone to come and assist, they are not likely to stick around for too long.

Similarly, if your website doesn’t have a good presence on Google, takes far too long to load, and doesn’t give off the impression that you regularly update it, potential customers aren’t going to be particularly enthused.

As a leading web development company, Newpath Web understands what makes a good website and what are the common web development mistakes to make in 2021. Read on to get a little insight into the minds of our expert developers!

No call to action

A website is an important tool in your business arsenal. It’s one thing to design an engaging website that attracts customer attention. It’s another thing to translate that attention into actual sales.

Regardless of what industry you are in, your website needs to have a call to action. It needs to be clear to your customers what they can achieve by visiting your site (eg. buying a new refrigerator) and the steps that are required to achieve this goal. Otherwise, you will be spending a lot of time, effort, and money for very little reward.

Slow site speed

Site speed is one of the most obvious factors by which a customer will judge your site. In fact, Google reports that as mobile page load time goes from 1 to 10 seconds, the likelihood of a customer leaving your site increases to 123 percent.

To avoid this happening, site speed should be one of your top development priorities. There are a range of ways that you can improve page load time, from leveraging browser caching to making intelligent use of graphics and animations. As an experienced provider of web development services, Newpath Web understands how to build the website of your dreams without risking dissatisfaction amongst your customers.

Lack of accessibility

In web development, the term accessibility means that the decisions you make regarding layout, colour, and design don’t exclude those suffering a physical, visual, or auditory disability.

There are many reasons that your website needs to be accessible. To start with, it’s just simple good manners. All individuals have a right to access the online services they need, regardless of any impairment. Depending on the industry you are in, there may also be legal obligations regarding design accessibility.

By working with an experienced web development company, like Newpath Web, you can be confident that your website is welcoming and meets any regulatory accessibility requirements.

Sloppy content

You only get one change to make a good first impression and you don’t want to lose that chance to sloppy content. Customers are quick to take note of errors in spelling, grammar, and sentence structure. In fact, as innocuous as these mistakes may be, they can have an irreversible effect on customer opinion and trust.

Aim for content that is snappy and to the point. While keywords are very important, don’t use them at the cost of fluid, seamless content that is actual interesting and useful to your target audience

Creating a non-responsive design

In 2020, 68 percent of all online traffic came from a mobile device. It’s safe to say that smartphones are here to stay, a fact that was further buoyed in 2019 when Google announced that it was introducing mobile-first indexing.

A responsive website design is one that automatically adjusts itself to the users’ screen size and device type. Without a responsive design, customers will likely be left with the frustrating task of navigating a desktop website on a palm sized screen. Not only is this a no-no from an SEO perspective, it’s going to completely turn your customers off doing business with you.

Lacklustre security

Another web development mistake that is likely to scare customers away is not investing enough time and resources into securing your site. All the way back in 2014, Google advised their customers that ‘whether sites use secure, encrypted connections’ was set to become a significant factor in their rankings and algorithms.

Of course, security is not simply important from an SEO perspective. Many customers will decide whether or not to do business with you simply based on whether you offer a secure connection. And of course, a data breach in which customer data is lost is certainly not a good look for your business.

There’s a reason these web development mistakes are ‘common’ — they are quite easy to make, particularly for an inexperienced developer. Fortunately, the team at Newpath Web have spent years building high-quality, secure, engaging websites for customers across all industries. As a top web development company, we are with our customers every step of the way, from initial brainstorming to ongoing maintenance.

Avoid common development mistakes by contacting the team at Newpath Web today.

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