As the world switches to digital, it is essential to have a digital strategy that connects you to your audience and inspires them to act. At Newpath, we know that utilizing a combination of both SEO and Adwords management services is a fantastic way to give your business the promotion it needs to reach new potential customers. Have a look below to see how these services can help you, and how we can run your advertising campaign.
SEO
No additional fees – Because SEO works on organic advertising, there isn’t a service that you need to pay for in order to utilise it. Targeting the correct keywords encourages search engines to place your website closer to the top of the results page, without you needing to pay extra money for the privilege. It is a fantastic way to promote your business if you aren’t ready to invest in ads, but want to make sure your website is being seen and visited by more potential customers.
Provides 24/7 promotion – Once you start using SEO, any copy that has been written on your website containing relevant keywords doesn’t just disappear, this means that even when you aren’t actively advertising, the SEO is still working in the background. It also isn’t like traditional ads where they stop being promoted once you stop paying, all of your keywords will still be targeting customers looking for products or services just like yours.
Improves Business credibility – The higher up your website appears on the search engine results page, the more potential customers will trust your business. It is shown that more reliable websites generally appear on the first few pages of a search, and most customers don’t even want to delve into the second or third pages as the common perception is that the further down a site appears, the less reputable it is. So using SEO services in Australia to get your business on the first page is the best way to make your website more trustworthy at first glance.
Reach your entire target audience – Using SEO, you can promote keywords for all of the services that you offer, making sure that you reach all of your target audiences. Many businesses will offer multiple services or products and when approaching advertising only have the funds to focus on one area, but with SEO it is possible to target everything you offer and make sure to capture the attention of all potential customers.
Google Ads
Fast results – While SEO is great for getting long term results, it does take a lot of work before you see the fruits of your labour. Google Adwords management services on the other hand, provide virtually instant results. You can start getting eyes on your product as soon as your ad campaign goes live, and then once your business has some traction you can even return to an SEO only method. Adwords can be a solid way to kick start your advertising.
Inexpensive – Unlike many other ad services, google ads charges based on clicks instead of impressions. What this means is that instead of you needing to pay for every person who looks at your ads, you only pay if they click on them. This is so much more cost effective as it ensures that you are only charged when your ads have the desired effect, directing the customer through to your website. You will feel more confident knowing that you are paying every time your advertising actually works.
Targeting Capabilities – At the end of the day, your ad campaign should meet the objectives of your brand. Marketers and salespersons know the importance of quality leads. Adwords management services work on using Google’s algorithms to reach your targeted audience with each advertisement.
Flexibility – Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s able to be tailored for all kinds and sizes of organisations and it is also compatible with a wide range of other marketing platforms and software systems. You can easily customise campaigns to target specific groups, such as based on location or the type of website they are currently accessing. You are also able to start and stop your campaigns at any time, or adjust your budget for the ad campaign to reflect your current needs.
Conclusion
If you are looking to make sure more people find your business, a combination of both SEO and Adwords is going to get the word out. Both increasing your general traffic, but also the trust new customers will have in your business from the get go. So if you are wanting to give your business the promotion it deserves. Contact our friendly Newpath team for SEO services based in Australia to get your business out there.
