Google’s January 2020 Core Update

Google has just launched the new core update for September 2019. What does this mean for you and what will change?

Google just announced that is has released its new September 2019 broad core algorithm update. Every time Google releases a new algorithm update, there is always a buzz that follows due to Google always being tight-lipped about what to expect. As Google’s algorithm is responsible for ranking websites and determining which web page shows up first in a search query, what has changed?

What Google has said

On September 24th 2019 Google stated: “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before”.

Just like always, Google isn’t giving away any information that reveals deeper insight into exactly what changes have been made and which web sites and businesses will see the biggest change from the September 2019 Core Update.

Keep calm and carry on

Whenever Google launches a new update to its search ranking algorithms, various businesses and web sites can notice a sudden dip or boost in their rankings with search results. As Google never reveals any information around their updates, knowing when a new update has been launched is helpful for figuring out if a sudden spike or dip in your rankings is due to something you’ve recently changed or if it is due to a new Google update.

When it comes to understanding the overall point of launching an update with no information, Google has stated: “One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them”.

So, what now?

Moving forward from the September 2019 Core Update (and any other Google update), the best thing websites can do is to make sure that all the information on their website is relevant to the product or service they are providing.

As SEO is a long-term and continual investment, making sure that your website has high-quality content with relevant information will make navigating through the vagueness of Google’s future updates less stressful.

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