Touted to be Australia’s ‘most progressive retail floor coverings group’, Choices Flooring has earned itself quite the name across a majority of Australia’s households. Maintaining a strong independent streak that stems from their humble beginnings, Choices Flooring continues to remain a pioneer in the field of flooring and wanted an agency who could replicate that within their digital presence. Enter Newpath.
The Process
To ensure their online identity remained as dynamic as their physical presence, Choices Flooring wanted to revamp their basic WordPress platform. From an end-user perspective and web-admin perspective, it lacked usability and therefore had decreased engagement which is what Newpath addressed through our digital innovation.
A highly ambitious project, our human-centered design process enabled us to design and build tools that empathised and resonated with buying audiences while digitally-enabling their 135 stores around Australia and New Zealand, ultimately, helping them to create exceptional customer experiences.
The [Newpath] team has the ability to think outside the square creatively, push the boundaries and are very passionate about their work and their clients. Their knowledge in the digital space is exceptional, they are easy to work with and very patient when it comes to technical aspects, which as a client we have limited knowledge, meaning the relationship is strengthened by this approach they take.
Ingrid Powell – Digital Marketing Manager – Choices Flooring