For small businesses, every dollar makes a difference when it comes to starting up an online marketing campaign. Luckily, the increase of all-things-digital means there are a number low-cost, and often free, tactics you can use to reach your business goals. This article outlines 4 investments that online marketing experts don’t want you to know about.
Google AdWords is one of the most effective means of driving traffic to your website, which involves paying for your website to hold a prominent position on Google search engine results pages, but only being charged when someone clicks on your link. In other words, you only pay for the results you get. This form of online marketing is extremely effective in kick-starting your business’s lead generation, as well as offering invaluable information about your audience; an especially advantageous feature for small and start-up companies. Moreover, Google AdWords has an incredibly helpful support staff that provide free consultations.
Creating valuable blog content that engages your target audience is a fantastic way of sharing information about your company’s products & services, growing your authority online, and increasing traffic to your website. This is one of those elements that contribute to your organic search rankings (in other words, that which you didn’t pay for), i.e. targeting keywords, building links, and perhaps most importantly, publishing fresh content on a regular basis. Online marketing experts recommend posting two to three 800-word articles a week on a topic relevant to your company’s product & services or industry. It is then strongly advised that you share this content on the various social media pages with which your business has an account, i.e. Facebook, Twitter and LinkedIn – which brings us too….
Having a presence on some form of social media is imperative if you want to be competitive in the online market place. You can share content for free on your company’s Facebook page, or pay to promote it for greater reach. This is a really inexpensive way to promote special offers, events, blog posts, website updates etc. that are likely to draw visitors top your website, or physical location. For example, Facebook allows you to ‘boost’ posts for anything between $5 and $10 per post. But be selective of which posts you choose to promote, and like anything, ensure the content shared is relevant and engaging to you target audience.
Email marketing is one of the most targeted forms of online marketing, and arguably the most profitable. How? By emailing prospective clients and customers, your business can create deeper, longer lasting relationships with a wider audience at a fraction of the cost of many online marketing avenues. No printing, no advertising fees, no postage costs. Moreover, email marketing is easily sharable and highly measureable – two vital elements of any effort in online marketing.
Contact Newpath WEB, Melbourne’s leading online marketing experts, for an obligation free quote on PPC AdWords campaign creation and management, social media management, email marketing design, content creation and more. For a full list, visit our services page.