I can’t believe I’m writing about this. In 2017. With a mobile computer literally the size of my hand in my pocket. And you’re still considering whether you need a website?!
Sorry, I don’t mean to be demonstrative, but seriously…
What do you have to lose? There are literally thousands of web design agencies in Australia, and you simply need to talk to anyone of them to find out how important it is to have a website for your business.
But I guess you’ve chosen Newpath web to clarify the reasons why, so let’s begin.
I know, you might have alternative ways that you are engaging with customers that don’t rely on a website, but surely you recognise how many people are actually Googling things, right?
Increasingly, Google talks about micro-moments, those times where you immediately decide that you need something, so you jump online and find it. That’s why you need a website. That’s why you need to be on Google.
Your customers are going to jump on, and if you’re not there, then they won’t come to you, no matter how loyal they are.
If you want more business, you can have a Google my Business listing, but a website is unique to you, and if you get it ranking well, it pulls and pulls and pulls.
Say you’re a café. How do people know you’re open? They might look in your window, but alternatively, they might look for your website.
What about a menu? Again, they may be close enough to walk past your menu on the door, but if they aren’t, what then?
Thank goodness you have a website, right? And don’t tell me that something like Zomato or Yelp is acceptable. Where is the control?
Having a website is simple and easy, and allows you to update your information for customers to read. Again, it also doesn’t matter if you’re doing this on social media; you’re still limited by what you can control.
E-commerce is a burgeoning industry, and regardless of whether you provide products or services, you can stand to engage with it by having a website.
Offering products is easy to leverage. Run an online platform offering your products, keep it updated (easy) and it won’t cost you a dime more.
Offering services is more complex (but not really). What about online bookings? Done. What about leveraging whatever meagre income you can get by selling relevant products? Café? What about homemade condiments, kitchenware or anything really? Increasingly, food service places are selling apparel or cookbooks, for goodness sake!
Having a website offers a range of benefits, beyond just the simple “here we are”-type results.
There are so many other benefits, but really, I’m not going to list them all out here.
Without a website, it’s essentially like you don’t have a shopfront. A website for your business is like your digital store, regardless of what it is you do.
Without, you can have signposts that point to your business. Social media, business listings, Google my Business. They all point in that direction, but without a website, you simply don’t exist.
Work with a web design agency in Australia, like Newpath web, to successfully help you create the right website that can deliver the maximum benefit for you and your business. Call us on (03) 8605 4896 to see how we can help!