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A business website is created to inform, promote or showcase an organisation orits products and services to potential customers. It is essentially an online presence, where visitors can learn about the organisation or company, browse its offerings, and make purchases or inquiries.

Business websites typically include information about a company’s history, mission, and values, as well as details about the products or services it offers. They may also include customer testimonials, contact information, and links to the company’s social media pages.

A well-designed business website can be a powerful marketing tool, helping companies to establish their brand and attract new customers. It can also be used to provide customer support and answer frequently asked questions, reducing the workload on the company’s customer service team.

Why is a business website important?

A business website is important for several reasons. In today’s digital age, having a business website is essential to establishing an online presence. It allows businesses to be visible to potential customers who are searching for products or services online.

A well-designed website with high-quality content, customer testimonials, and user-friendly features can build credibility and trust with potential customers. It demonstrates that the business is legitimate and professional.

A website is an excellent tool for increasing brand awareness. By including the company’s logo, colours, and messaging, the website can reinforce the company’s brand identity.

A website allows customers to access information about a business at any time, from anywhere. They can learn about the company’s products or services, view pricing, and make purchases or inquiries without ever leaving their homes.

A business website can be a central hub for marketing efforts, providing a platform for content marketing, email campaigns, social media marketing, and other promotional efforts.

Overall, a business website is an important tool for any company looking to compete in today’s digital marketplace. It can help businesses establish their brand, reach new customers, and drive sales.

Why is it important to keep a business website up to date?

The ease of updating an old website depends on various factors such as the technology used to build the website, the complexity of the website, the size of the website, and the amount of content that needs to be updated.

If the website is built using modern content management systems (CMS) like WordPress, updating the website can be relatively easy. CMS systems provide a user-friendly interface that allows website owners to easily add or edit content, images, and pages without any coding knowledge. However, if the website is built using custom code or outdated technologies, updating the website can be more difficult and time-consuming. In such cases, owners may need to hire a developer to update the website.

It’s important to keep in mind that updating an old website not only improves the user experience but can also be crucial for security reasons. Outdated websites are more vulnerable to cyber-attacks, and updating the site can help prevent potential security breaches.

Updating an old website can be easy or difficult depending on various factors, but it’s important to keep the website up-to-date to ensure the best possible user experience and protect against potential security threats.

How can an organisation ensure their website works on tablets and mobile phones?

Making your website work well on tablets and mobile phones is important, as more and more people are accessing websites through their mobile devices. Here are some tips to make your website mobile-friendly:

  1. Use a responsive design: A responsive design automatically adjusts the layout of your website based on the size of the screen it is being viewed on. This ensures that your website looks good and functions well on tablets and mobile phones.
  2. Optimise images: Large images can slow down your website and make it difficult to load on mobile devices. Optimise your images by compressing them and reducing their file size to improve loading times.
  3. Use mobile-friendly fonts: Some fonts may not display well on mobile devices, so choose fonts that are easy to read on smaller screens.
  4. Simplify navigation: Simplify your website’s navigation so that it is easy to use on smaller screens. Use a hamburger menu icon to hide the navigation menu until the user clicks on it.
  5. Test your website: Use tools like Google’s Mobile-Friendly Test to see how your website performs on mobile devices. This will help you identify any issues that need to be fixed.
  6. Avoid Flash: Flash is not supported on many mobile devices, so avoid using it on your website. Instead, use HTML5 for animations and other interactive elements.

By following these tips, you can make your website mobile-friendly and ensure that it works well on tablets and mobile phones. This can help you reach a wider audience and improve the user experience for your visitors.

Who can help update my business website?

There are several options to consider when it comes to updating your business website, depending on your specific needs and budget:

  • DIY: If you have some web development skills, you can update your business website yourself. There are many resources available online, such as tutorials, forums, and online courses that can help you learn the necessary skills.
  • Freelancers: You can hire a freelance web developer to update your business website. Freelancers can be found on platforms like Upwork, Freelancer, and Fiverr.
  • Web Development Agencies: You can also hire a web development agency to update your business website. Agencies typically have a team of developers with various skills and can provide a wide range of services, including website design, development, maintenance, and updates.
  • Content Management Systems (CMS): If your website is built on a CMS like WordPress, you can hire a developer or agency that specialises in WordPress development to help you update your website.

It’s important to choose a provider that is reliable, experienced, and has a good reputation. You should also consider factors such as cost, timeline, and the provider’s communication and project management skills. At Newpath we can build your digital presence from scratch or redevelop your existing site. We are a highly skilled and experienced web development agency in Melbourne with an extensive client list. Contact us today to learn how we can work with your organisation to create a striking and effective online presence.

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