Getting eCommerce right is an art form. From your choice of images to the placement of quick quote or contact forms, each item must be carefully considered in order to influence a visitor’s decision buy from your website.
We have compiled 5 quick eCommerce Website Design Tips.
Use Only High Quality Images
High quality product images are powerful engagement tools, not only helping drive sales, but also encouraging sharing on social media. You believe in the product you are selling, so why not invest in good quality imagery to display it in its best light?
Once you have your images ready, make use of them in engaging ways, such as through interactive galleries or sliders.
Guide The Way
Every eCommerce website should gently guide visitors along the path to a purchase. Use clickable images, text and buttons throughout your site. Include plenty of opportunities for visitors to add to their cart, and checkout from anywhere on your site.
The best eCommerce websites work hard to make it simple for visitors to complete a purchase with as little hassle as possible.
Consider these eCommerce website design tips:
- Include multiple “Add to Cart” buttons and options for each product.
- Include a cart hover state when an item is added, showing the subtotal and quick checkout button.
- Be sure to link to the cart from navigation on every page.
- Make use of colours to focus on adding to the cart and checking out.
Keep Navigation Simple and Smart
Successful eCommerce websites feature simple yet smart navigation. Product based sites typically offer a range of paths and options, meaning navigation should be there to help guide visitors to what they want, simply and quickly.
Limit navigation choices to avoid confusion, and focus on primary lead-in pages, using subpages to help order deeper pages.
Channel the Physical
Think of your eCommerce store as you would a physical store. If your store is clean and organised, your chances of a sale increase. Chaotic layouts can confuse and discourage customers from making a purchase.
Stick to flat and minimal design styles. Use space, grids and simple typography to highlight products.