If you aren’t already familiar with the popular advertising service, Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Businesses select targeted keywords and then pay to have their advertisements ranked at the top of the results page for searches using those chosen keywords. Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad which makes it a popular choice for smaller businesses.
So if you are interested in getting the word out about your business, and aren’t sure where to start, read on to learn more about this advertising method and how a digital agency in Australia like Newpath Web can help you to achieve your goals.
What Are Google Ad Networks?
Google AdWords allows businesses to target users on two main networks – the search and the display network. The search network simply displays your website at the top of a relevant search page where it can then be clicked on by prospective customers. The display network on the other hand utilises banner advertisements on other sites that are part of Google’s network, this means you can provide a visual component to your advertisement.
Google’s display network includes an extensive collection of outside, third-party websites that have agreed to serve Google ads. These ads can be in text, image, video, or rich media format, and can be targeted differently—such as through audiences and remarketing. Some other forms of advertising available through google AdWords include:
- Google shopping ads
- Google shopping ads appear on both the regular returns page for relevant searches and in the shopping tab. These ads operate differently from regular search ads, as they don’t target keywords, they instead focus on a detailed catalogue of your products and Google will match them to searches. You can, however, tell Google which keywords you don’t want your ads to appear for when they are searched
- Google shopping ads
- YouTube ads
- Since Google owns it, YouTube advertising is done through Google Ads as well. This advertising method can be great for providing a visual element to your customers. You can create video, text, or display ads that appear during and before videos and elsewhere on the platform. YouTube ad targeting operates similarly to display targeting by appearing for users who meet the target audience for your business.
How Does Google AdWords Charge?
The amount that Google AdWords charges advertisers depends on what they are advertising. Since Google AdWords is a pay-per-click advertising program, your ads are displayed for free and you’re charged only when someone clicks on your ad on the Google search results page. When done correctly, Google AdWords can drive high-quality traffic to the website while also accruing less cost than more traditional forms of advertising that charge for each time their advertisements are viewed.
However, a key factor for saving money by using this service is utilising a google AdWords management team in Melbourne who can help you manage your keyword selection, ensuring that your ads are reaching the correct audiences and obtaining as many clicks as possible. As no matter how much time you invest into your AdWords campaign, if you aren’t targeting properly, you will lose out on:
- Keyword competition
- Maximum bid and bid position
- Your average monthly budgets
- Click-through rates
- The quality score of your keywords
This means that you will be hitting fewer new audiences because your ads will be displaying lower in the search results. You may also be reaching the incorrect audience entirely, meaning that you will also be getting fewer clicks through to your website, no matter how often your ad is displayed
Another way to manage your AdWords costs is by setting a daily budget at the campaign level. This way, once you have used up your budget for the day, Google will stop displaying your ads and therefore stop charging you for them. You can change the budget for your campaign at any time. If you are unsure about how much to allocate, a digital agency in Australia can help you manage your budget in the way that best suits your business goals.
So if you are looking for a way to promote your business without breaking the bank. Google Adwords might be the perfect solution. We at Newpath Web offer services to help you manage your advertising campaign, both by organising your keywords and helping you to correctly allocate your budget. We can also advise on which kinds of ads are more likely to be beneficial to your business type and gain you the newest traffic.