Take a nostalgic trip down memory lane: do you remember what websites used to look like when you were younger? They tended to have very simple designs with an even simpler layout. Colour and style were either nowhere to be seen or excessively applied, making most websites look very gaudy and unpleasant. Fast forward to 2019 and it’s easy to see the effect that professional web development services providers have had on the online world.
Open up any website right now and chances are you’ll come across a website with a creative layout, a stylish design and a heavy focus on the UX (User Experience). This is your competition. As more and more businesses prioritise their web presence, it becomes increasingly difficult to stay ahead of your competitors. If a user visits a website and it doesn’t grab their attention or load in under three to four seconds, then they will simply leave to find another website that does. This cut-throat nature means that if a website wants more traffic, it needs professional web design.
Dealing with some digital agencies can be difficult as they can go off a ‘one size fits all’ approach. At Newpath Web, we start by working closely with your business in order to first gain an understanding of how you operate and what your digital goals are. This approach enables our team of professional web designers to work with you to create a stylish website that reflects the uniqueness of your business and brand.
At Newpath Web, we are gold partners with a number of CMS (Content Management Systems) platforms including Kentico, Microsoft Dynamics and Sitecore. We also work with well-known CMS platforms such as Adobe Business, Joomla, Umbraco, Open CMS, WordPress and more. Featuring a team of over 200 strong that have a wealth of industry experience creating intelligently designed and unique websites, we have worked with high-profile clients such as Apple, Porsche and various government agencies.
On top of that, thirty years ago, web developers were not concerned about how their websites would appear on different devices. There was one device and one device only — the desktop computer. Now, people want to browse on tablets, phones, watches, even smart glasses. How can you be sure that your website will remain functional and engaging, regardless of screen size? The answer is responsive web development, another area that Newpath Web specialises in.
Our web development in Melbourne services isn’t just limited to visual concerns. We also provide services such as PPC (Pay Per Click) and SEO (Search Engine Optimisation). Our team will ensure that your website is not only professionally and uniquely designed, but also optimised to target certain keywords. This will ensure your website has an increased ranking with search engines including Yahoo, Bing and Google. With your website fully optimised for mobile devices and SEO, you will benefit from increased high-quality leads that convert into sales.
As you can see, a lot has changed since the early and basic days of the internet. Now, more than ever, local businesses need professional web development in Melbourne if they want to keep up with their competitors and reach new customers. To find out more information about our services and how we can help your business, browse our website or get in contact with us today.