Only a couple of decades ago, it was completely acceptable — in fact, expected — for a website to be overwhelmingly simple. A website could have a basic UI (User Interface) that was void of any colour and had a layout similar to a Microsoft Word document. UX (User Experience) was basically non-existent, all that was needed was a simple website that conveyed information. A lot has changed since then, which is why when businesses look for highly professional web design in Melbourne, they turn to Newpath Web.
When you look at websites today, the difference is immediately clear. There is a heavy focus on unique user interfaces, creative layouts and a comfortable and engaging user experience. This may be great for the user, but it puts a great deal of pressure onto businesses — especially smaller businesses — to design, develop, and deliver a website that stands out from the crowd while still providing relevant information to clients.
Many digital agencies can have a ‘one solution fits all’ approach. This may be cheap and quick but is unlikely to have any type of positive impact on the user, particularly when our average attention span has dropped to just a few seconds. You only have a miniscule amount of time to really capture and engage visitors and you need to do everything you can to capitalise on this.
At Newpath Web, we work closely with our clients in order to fully understand the bigger picture. Who are your target customers? What is the core message of your business? What are the needs and goals of those visiting your website? Once these questions have been explored and answered, we can get to work creating a website that is stylish, unique and attention-grabbing.
With a team of over 200 strong, all of whom boast years of experience, our web developers have built professional websites for Australian and international businesses, including Apple, Porsche and different government agencies. Newpath Web is also a gold partner with many Content Management Systems (CMS) platforms, such Sitecore, Microsoft Dynamics, Drupal and Kentico. We are experts in using these platforms, as well as Catalyst, Adobe Business, Joomla, Umbraco, WordPress, Open CMS, and more, to build unique, tailored user experiences.
Once you’ve created a professional and stylish looking website, why stop there? Newpath Web is a full-service digital agency, which means we can provide a range of additional services, including SEO services (Search Engine Optimisation) and PPC (Pay Per Click) to boost web traffic to your website. Their team of SEO specialists will make sure that all copy and content on your website is fully optimised with intelligently targeted keywords that will increase your rankings with Google, ultimately improving the quantity and quality of traffic to your site.
Our web developers will make sure that each webpage on your site can be navigated easily and loads seamlessly, so your customers can find the information they are looking for in the shortest period of time. What more could you ask for in a user experience?
To better understand what professional web design in Melbourne really looks like, get in contact with Newpath Web today. For more information on our broad range of digital services, visit our website.