When you’re selling luxury products to some of the world’s most demanding customers, there’s little room for error. For Northrop & Johnson, a premier global yacht brokerage, having the right information for sales and marketing is what keeps the company ahead of the pack. By using Microsoft Dynamics 365, Northrop & Johnson gains vital insights into its customer base, improves the efficiency of its marketing efforts, and has driven a 70% increase in charter sales.
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