Marketing

Microsoft Dynamics 365 Marketing is a cloud-based, full-suite marketing module for medium and large enterprises. Microsoft Dynamics 365 Marketing features a range of capabilities to streamline your campaigns and reporting processes.

Features

• Comprehensive suite of tools gives users the power to create a 360-degree view of the customer
• Automated email marketing, lead scoring & enriching, social listening, data analysis within the platform, website personalisation and segmentation, multi-channel campaign management are some of the core features.
• Provides invaluable support using AI & machine learning by predicting customer behaviour & creating personalised experiences across all channels based on customer intent.
• Creates segmented target audience based on purchase history or browsing history, automation capabilities for campaigns and emails
• A/B testing options and integration of analytics results into campaigns.

Through its ability to integrate seamlessly with Microsoft Power Platforms like Microsoft Power Automate and Microsoft Power Apps, users are able to gain valuable insights into their customers’ interactions with various channels and respond accordingly with targeted messaging and services. By leveraging Microsoft Dynamics 365 Marketing, organizations can build an overall better customer experience, increasing sales opportunities while generating higher levels of customer satisfaction.