search engine optimisation Melbourne

These days, pretty much everyone across the world uses their smartphone when browsing the internet and searching for products and services. It makes sense then, to prioritise mobile website design when it comes time to build a new website. Put simply, if your website is not optimised for mobile platforms, you are missing out on a significant portion of your potential audience.

Mobile users need to be able to easily access and navigate your website. If the interface is not user-friendly, then your customers will soon find themselves on another website — most likely your competitor’s — and will never return again.

Fortunately, Newpath Web is here to help you attract new visitors and keep them around. Read on to find out how!

Speed is key

One of the many advantages of having a professional team design a mobile friendly website for you is that speed will be prioritised. With a fast website, your visitors will be able to instantly find what they are looking for, making it more likely that they will turn into a conversion and even better, return to your website.

Google also prioritises speed as a factor that contributes to SEO rankings. Without a lightning-fast website, your customers may not even be able to find you online. Which brings us to our next point…

Improve your online ranking

A website that is mobile friendly will rank highly in search engines, particularly Google. The search engine giant utilises algorithms that prioritise certain factors, such as how mobile friendly a website is. The better the user experience your mobile website provides, the more likely Google is to grant you a favourable ranking.

This higher ranking means that your website will inevitably attract more traffic and users will find it easier to discover you. More traffic, in most cases, equals more sales.

Sharing is caring

Social media plays an important role in the way mobile users interact with a website. Many pages have social media buttons that enable visitors to instantly share content they find interesting or important. While these shares don’t directly impact your SEO rankings, they do increase the likelihood that people unfamiliar with your business will discover your website, thanks to their friends and family. Smartphones make it easy to jump between websites and social media platforms, to ensure you structure your site to support social media sharing.

Increased buying opportunities

For a long time, online shopping seemed to be a pretty big novelty. Imagine having absolutely everything you need at your fingertips!

Fast forward to today and we know that online shopping is something we all absolutely rely on, particularly during the recent Covid-19 pandemic. Online wallets have made shopping on your mobile device so simple and many consumers prefer to use this device over their laptop or desktop computer to make a purchase. If you have an e-commerce website, it simply must be optimised for mobile use. Even better, why not consider investing in mobile app development? Many of the world’s most popular e-commerce platforms have their own mobile app and drive significant sales through this channel.

For more information about the importance of mobile website design, contact the friendly and knowledgeable team at Newpath Web today.

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