The Website Standards Association has found that confusing navigation and bad design of many Australian
websites are driving traffic away, failing to meet basic international standards.
- According to WSA, website navigation standards are:
• consistent positioned main menu
• sub menus (each of them has no more than two levels)
• underlined and colour-changeable hyperlinks
• maximum three clicks to go to another page
• secondary menu on every site
• a sitemap that is accessible from every page
• a secured contact instead of displaying email addresses which will attract large amounts of spam emails.
- Design standards are:
• a logo that links back to the home page at the header of every page
• a uniform font
• dark main content on a light background
• headings and links consistent in colour
• short paragraphs with bullet points
• a single layout
• avoid inserting text as images as well as using large flash animation areas.
Source: Website Standards Association