As a burgeoning start-up led by 4 ex-Nike executives, the idea was to build a mobile-based platform that allowed the top 1% of the world’s athlete’s to communicate with their fans and the world. Newpath was an integral part of this journey, from the very start, helping develop the groundbreaking app.
Ultimately, the goal was to facilitate the creation of raw, unedited footage that athletes could upload immediately without additional formalities. This could be either before a big game or even right after, their first, rough thoughts on a trending topic, a general video — all unscripted. This interaction between an athlete and their fans had to be made simple so as to promote an authentic relationship — the athlete’s vulnerability was the key selling point here.
Knowing that the executives had the media relationships to syndicate and promote this content worldwide, all that needed to be done was build the app from groundup.
We’ve worked with Newpath Web since our early days working across mobile and web platforms to build out our content service to top tier athletes, offering them the ability to connect in raw format with their fans and the sporting community. Newpath has proven to be a valuable, connected and engaged partner working with us on each iteration of our digital presence and maturity. They’ve been an integral part of our business.
Brent Scrimshaw – CEO – Unscriptd