Paid Search, AdWords, Google Ads
As one of the best known and widely trusted brands in the medical cannabis space, My Access Clinics trusted Newpath with their Google Ads strategy and campaign management.
With a significant marketing and in-house digital team, My Access Clinics had a strong grasp on what success should look like, seeking to partner with a suitably talented digital marketing agency to initially assist them with Google Ad performance in Australia and the UK.
An initial site wide audit was performed, identifying areas for improvement to aid Google Ads. In addition, audience analysis was performed, content analysis and a market scan to consider the competition.
Working with the My Access Clinics digital marketing team Newpath developed a campaign strategy to address key items resulting from the audit, along with ad copy, ad groups, bids and strategies to ensure the campaigns performance.
The My Access Clinics marketing team were instrumental in working with Newpath to not only execute the campaign strategy and tactical work each month but also playing a hands on role across all aspects of the campaign.
Google Ads users increased nearly 70%
Google Ads bounce rate decreased 50%
Google Ads conversions a massived 765%