Newpath employed a comprehensive approach to design and development, harnessing Kentico’s robust modules to achieve Middy’s objectives. The user management module facilitated the creation of a centralised database, amalgamating visitors and registered users for targeted marketing initiatives. Custom builds enhanced user management, seamlessly integrating with Middy’s existing Maria DB via API.
The content management module empowered a user-friendly design, featuring widgets with drag-and-drop functionality for easy content updates by Middy’s marketing team. Leveraging Kentico’s eCommerce module, we developed a custom cart and job lists, augmenting functionalities with .NET7 and REACT.
Kentico’s APIs facilitated a decoupled structure, with the admin panel hosted separately, ensuring a cohesive yet flexible solution. Regular Kentico Audits ensured adherence to best practices, optimising outcomes.
Furthermore, the project prioritised marketing capabilities, utilising Kentico’s marketing module to establish automated journeys, newsletters, and forms. Seamless integration with Middy’s CRM facilitated targeted communications, supported by flexible email marketing templates and tracking features for insightful campaign performance analysis.
The website seamlessly integrated with various systems, including Middy’s API, Product Information Management system, and ERP systems via APIs, creating a unified platform. Integration with AI-powered Elastic Search enhanced search functionalities, while connections to Google Analytics and Tag Manager provided comprehensive tracking. Integration with existing CRM software ensured synchronised data, resulting in a technologically advanced, data-driven website aligned with Middy’s strategic objectives.