Digital Experience program, UX/UI Design, Performance Analytics, CMS, PHP Development
Multi-tenancy Drupal deployment covering 22 websites and a consolidated product catalogue.
Over nearly a decade, Newpath and Paragon Care have worked together to deliver enormous results through continuous improvement and online optimisation strategy. Growing with their enterprise, we have helped transition the core brand into a multi-disciplinary market offering web services and technologies to match their significant organisational targets.
Paragon Care has undergone enormous transformation over the last 10 years, acquiring 22 business in the medical equipment and services sector. With poor online brand representation and a lack of leads, Newpath’s design team were engaged to improve traffic and lead conversion.
We saw an opportunity to analyse the website’s performance and overall user experience. Leveraging both qualitative and quantitative research tools, we successfully redesigned their online marketing funnel while improving the quality of the brand online.
Having undertaken significant performance analysis during their previous website in 2015, we knew a thing or two about their customers. However, as their business strategy evolved, brand consolidation was required and a consistent online experience would need to be designed to ultimately draw audiences into a product catalogue and then onto a point of engagement.
Our design team facilitated a range of design thinking workshops in order to identify ideal user experiences while also rapidly prototyping solutions for product list management, quote builders, B2B e-commerce experiences and customer portals.
Having delivered the developed solution for the core website environment in 2020, we continued to work with Paragon Care’s marketing team to roll out subsequent brand websites within the multi-tenancy Drupal environment delivering fantastic results to each corporate brand while providing their marketing department with a customised, consolidated and user-friendly Content Management System (CMS) to manage the large pool of content across each business.
Within 3 months of launching their new website, we were able to triple leads while traffic increased by 50% over 12 months. Paragon Care now seeks Newpath’s advice on all matters digital marketing.