small business web development services

Your website is a reflection of your business. If users think your website is basic and boring, they’re likely to extend that same opinion to your company. Given that the average person casts judgement on a website within the first 0.05 seconds, you don’t have a lot of wriggle room when it comes to making a good first impression.

The best way to reduce the risk of visitors becoming bored and taking their business elsewhere is through engaging website design. We should know; for many years now, Newpath Web has been a leading provider of web development in Melbourne. Our experienced developers work closely with our creative and passionate designers to ensure that your website stands out amongst your competitors.

Working with an experienced web design agency, like Newpath Web, means that you will benefit through:

Better business branding

Branding is incredibly important in the online world. At the mention of your company name, a customer should instantly be able to describe not only the colour, style, and mood of your digital assets but also general terms for the way in which you present yourself online — ‘professional’ ‘modern’ ‘innovative’.

A great looking website will suggest a professional and established brand through choices in graphics, design, and structure.

Responsive web design

These days, most users access the internet from their mobile phones, laptops and tablets. When designing your website, the choices you make need to take into account the screen size and functionality of these devices.

This approach is known as responsive web design. The expert web design and development teams at Newpath Web can ensure that your website not only is compatible with smaller mobile screens, but also loads content efficiently (through correct compression and formatting) and provides a positive overall user experience.

Get found with SEO

With a strong SEO (search engine optimisation) strategy, you will generate increased high-quality organic leads. How does this happen? Well, search engine optimisation involves targeting your website content and functionality to ensure that you are providing users with relevant, quality information and an overall positive digital experience.

An effective SEO strategy requires input from all members of a digital services team, from web developers to marketing gurus. Working with Newpath Web means that you will have access to specialists from all corners of the digital services space, elevating your SEO strategy above that of your competitors.

Better results

Newpath Web will work closely with your business in order to understand your long and short-term goals, your needs, and your objectives. Once armed with this insight, our team will use the latest services and tools, including Google Analytics, to assess results and identify areas for improvement.

With information such as the time of day users are visiting your site, what pages they spend the most time on, and more, we can implement intelligent strategies to boost the level and relevancy of incoming traffic to your website.

When searching for web development services in Melbourne, consider reaching out to the expert team at Newpath Web. We understand how important your website is to your business and will work with you to identify and target your digital goals.

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