Selecting the right website design company is a critical element of the success of any web design project.

There are several points your company must consider when selecting a web design company.

A web design partner can be a choice for life, not just for a single project or web design job. If you are serious about your business, your online strategy and presence, and you want these to help you be profitable (which we are sure you will) then what your business will really need is a web design company that can help you make your business a success, grow with you and support you with online marketing.

Selecting the wrong web design company will probably end up costing you more than the initial project budget. By the time you get fed up of dealing with them, find another web design company to partner with, and have them complete the project properly you will have shelled out much more than originally planned.

In order to succeed online, look for a web design company that can show experience in, and help you with the following:

Design that is relevant to your business: Make sure the prospective web design company you plan to partner with has an understanding of your target audience, and that they are making sensible suggestions and recommendations with respect to the styling and visual aspects of the website.  There is no use having font size 8, and fast moving flashy graphics for a website aimed at an elderly audience – see our report here – just as there is no sense in pages and pages of boring text for a site aimed at a youthful audience.

Google PPC (Pay Per Click): PPC is a concept that allows websites to pay for listings and positions within search engines such as Google. When done properly, by a professional web design and Online Marketing company, your website will achieve page 1 results in the relevant search engine.

The right development skills: Has your prospective web design partner discussed the technology they plan to use to build your website? Is it Microsoft SharePoint, Drupal, PHP, Joomla, WordPress, .NET or another platform or technology? Have they discussed the advantages and limitations of their recommendation on the technology? There are a lot of web design companies out there these days that are only capable of working with one type of technology, hence they sell you a solution to fit within the confines of that technology, which in some instances is not in your best interests, and will prove to cause problems later into the project, or when you wish to add to the site later on. Ensure your prospective web design partner has the skills to handle the most appropriate technology, and ask them to explain their decision.

Search Engine Optimisation; There is no use having a great website if no one can find it. Be sure to engage with a web design company that is not only capable of great design, but also competent development, ongoing support, and very importantly: Online Marketing, and Search Engine Optimisation. Search Engine Optimisation is the process of making your website search engine friendly, so that Google and Yahoo pick it up and list it for visitors during searches. Search Engine Optimisation will dramatically increase the amount of highly qualified visitors to your site. It is a lot easier to convert these types of visitors into customers.

So, do your homework, meet with the prospective web design company, quiz them, and make sure they are capable of backing up what they say. It will save you time, money and in the long run a successful partnership will help improve your business and help you succeed online.

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