Web Development

Truth be told, you can judge a website by its cover — or rather, its design. Very few people are going to stick around for too long on a website that is clunky, non-intuitive, or simply unpleasant to look at. In fact, it’s estimated that it takes only 0.05 seconds for someone to form an opinion about a website — that’s not a lot of time to engage your customers!

This is where responsive web design enters the picture. As a leading web design company in Melbourne, Newpath Web have long been proponents of responsive design. Following the principles of this practice is the best way that you can ensure all customers are captivated by your website, regardless of their device type or screen size.

Continue reading to learn a little more about the benefits of responsive web design.

What is responsive web design?

We don’t need to tell you that there are more than a few different types of devices out there. From desktop computers to smartphones, your customers are likely accessing your website on screens of all different shapes and sizes.

For a long time, this presented as a bit of a problem for web designers. In days gone by, designers and developers only had to consider one screen size when building a website. Headings, graphics, and menus were all a fixed orientation, position, and size. Fast forward to today and this is no longer the case.

Responsive web design arose as a solution to this problem. When building a website following responsive web design, flexible grids and layouts enable an individual to seamlessly browse a website on any screen size. From a technical perspective, a responsive website is one that uses different CSS style rules, depending on the device being used. Not sure what that means? Never fear, Newpath Web’s team of experienced developers and designers can take care of all the details for you.

In 2019, Google announced that it would be switching to ‘mobile-first indexing’. This means that the search engine uses only the mobile version of your website to calculate search engine result rankings. Without a responsive site, Google’s bots will effectively be indexing a desktop site on a mobile device — from an SEO perspective, this can only end badly.

Why build a responsive website

When it comes to web design, the first impression is crucial. If your website doesn’t create a lasting impact on your customers, you may struggle to retain interested individuals. 

The key to nailing this first impression lies in a seamless UI (User Interface) and an engaging UX (User Experience). All of your customers, even the non-tech savvy ones, need to be able to instantly navigate through your website and find what they are looking for. Customer engagement comes from a stylish website layout, high-quality content, and fast loading speeds. 

A responsive web design will deliver all of this and more. The principles of responsive web design ensures that your customer experiences a seamless user experience, regardless of what device they are accessing the website on. 

Newpath Web — industry leaders in web design

Here at Newpath Web, we provide a personalised service. We work closely with your business in order to fully understand how you operate, what your goals are, who your targeted audience is and what message and brand you are looking to promote. Armed with this insight and knowledge, our team of web designers can start designing, planning and creating a website that is in line with your specific requirements.

Our web designers are highly experienced with a wide variety of CMS (Content Management Systems) platforms. We have previously built high-quality websites using Magento, Joomla, Kentico, Drupal, Adobe Business Catalyst, WordPress and many more. In addition to our expert web designers, we also can also provide online marketing services such as SEO (Search Engine Optimisation) and PPC (Pay Per Click) marketing. A comprehensive digital marketing strategy will ensure that your new website is fully optimised with targeted keywords to boost your rankings across the major search engines.

If you are looking for responsive web development in Melbourne, talk to the team at Newpath today.

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