SEO, Content Marketing, Organic Search, On-Page SEO
As one of the biggest brands in Australian banking and financial services, Bendigo Bank trusted Newpath Web with their SEO strategy and campaign management for the Bendigo Bank website.
With a significant marketing and in-house digital team, Bendigo Bank had a strong grasp on what success should look like, seeking to partner with a suitably talented digital marketing agency to initially assist them with organic search performance in Australia.
An initial site wide audit was performed, identifying areas for improvement to aid organic search. The audit covered areas such as meta data & tags, W3C validations, XML sitemap, indexed pages analysis, content analysis, deep linking, link profile, page speed, and much more.
Working with the Bendigo Bank digital marketing team Newpath developed a campaign strategy to address key items resulting from the audit, along with on page and off page work to be performed as part of the campaign.
Our copywriters also got to work, working alongside the Norton marketing team to assist with content marketing as a branch of the SEO campaign.
The Bendigo Bank marketing team were instrumental in working with Newpath to not only execute the campaign strategy and tactical work each month but also playing a hands on role across all aspects of the campaign.
Newpath increased organic traffic by nearly 20% in the first 6 months of the campaign, while reducing the bounce rate by almost 8%, & boosting conversions by 34%.
Banking, Community Banking, & Bunded Home Loans were all keywords that achieved #1 position throughout the campaign.