SEO, Content Marketing, Organic Search, On-Page SEO



The brief__

As one of the biggest brands in internet security and antivirus software, Norton trusted Newpath with their SEO strategy and campaign management for the Norton AU website.


The process__

With a significant marketing and in-house digital team, Norton had a strong grasp on what success should look like, seeking to partner with a suitable talented Australian agency to initially assist them with organic search performance in Australia, and expanding that relationship to Singapore too.

An initial site wide audit was performed, identifying areas for improvement to aid organic search. The audit covered areas such as meta data & tags, W3C validations, XML sitemap, indexed pages analysis, content analysis, deep linking, link profile, page speed, and much more.


Discovery phase__

Working with the Norton digital marketing team Newpath developed a campaign strategy to address key items resulting from the audit, along with on page and off page work to be performed as part of the campaign.

Our copywriters also got to work, working alongside the Norton marketing team to assist with content marketing as a branch of the SEO campaign.



The Norton US based SEO team were instrumental in working with Newpath to not only execute the campaign strategy and tactical work each month but also operating as an excellent peer, discussing in detail their own discoveries and experiences with SEO in the USA and their thoughts.


The results__

Newpath increased organic traffic by 46% in addition to reducing the bounce rate and delivering some key #1 rankings in Google.

Protect Privacy Online, What is a Botnet, and What Is A computer Virus were all keywords that achieved #1 position throughout the campaign under our management.

Related projects__

Bonsoy Search Engine Optimisation
MAC Google Adwords Management
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