SEO, Content Marketing, Organic Search, On-Page SEO
As one of the biggest brands in Australia real estate sales and rentals, Stockdale and Leggo trusts Newpath with their SEO strategy and campaign management for an array of their branches.
With a significant marketing and in-house digital team, Stockdale and Leggo had a strong grasp on what success should look like, seeking to partner with a suitable talented Australian digital marketing agency to take forward an existing organic search campaign, seeking an initial review of the strategy, recommended changes, and ongoing management and innovation to ensure constant high performance results and industry leading outcomes.
An initial site wide audit was performed, identifying areas for improvement to aid organic search. The audit covered areas such as meta data & tags, W3C validations, XML sitemap, indexed pages analysis, content analysis, deep linking, link profile, page speed, and much more. Implementation plans were drawn, approved and executed, content marketing plans developed and acted on by our expert SEO copywriting team and ongoing organic search resources allocated to gain a deep level of understanding and execution of the Stockdale and Leggo SEO campaign.
Working with the Stockdale and Leggo marketing team, Newpath developed a campaign strategy to address key items resulting from the audit, along with on page and off page work to be performed as part of the campaign.
Our copywriters also got to work, working alongside the Stockdale and Leggo marketing team to assist with content marketing as a crucial branch of the SEO campaign.
The Stockdale and Leggo SEO team were instrumental in working with Newpath to not only execute the campaign strategy and tactical work each month, playing an active and hands on collaborative role.
Newpath increased organic traffic by an average of 25% across each of the branches it provided SEO for, in addition to reducing the bounce rate and delivering some key #1 rankings in Google.
Reservoir real estate agents, real estate agents in Dromana, rosebud real estate agents, houses for sale in rye, were all keywords that achieved #1 position throughout the campaign under our management.