Collins Street Business Centre offers fitted out co working, executive offices, team suites, meeting rooms, training spaces and more. Working collaboratively, we brought their digital profile to life with a fresh new site strengthened with a powerful SEO and paid ad campaign designed to seriously boost awareness and leads.
We were engaged by CSBC to create a brand new site to better position and promote their brand online. Staff needed to quickly and painlessly update and manage the site daily so the site was developed on a user friendly WordPress CMS with WooCommerce used for payments. With continuous expansion on their radar, the site was built to scale. This means CSBC are always ready to promote and add acquisitions as they happen.
With the site launched, a highly-targeted Google Adwords campaign was kicked off alongside a considered SEO strategy. The ongoing management and optimisation continues to grow and boost sales through smart, lean digital solutions.
Both customers and prospective buyers spoke up. They loved the site. And our primary goal of maximising conversions started paying dividends early in the advertising launch. Over the first 90 days, combined conversions from SEO and Google Adwords were boosted by over 405% and continue to enjoy exceptional performance. The site generated traffic by a factor of 9X, the bounce rate dropped by 40% and a smart lead magnet strategy continues to bring in qualified leads.
There’s a reason the Newpath Web team have a reputation for top-notch web and digital marketing strategies. From the outset their approach was of a particularly high standard – excellent communication, proactive service and outstanding results. Straight away we were not only getting considerably more leads, the cost per acquisition was significantly less. The numbers speak for themselves and have been a real game changer for our company.
Rael Kuperholz – Executive Director, Collins Street Business Centre